On August 9, 2000, Bridgestone/Firestone announced a 6.5 million–tire recall tied to deadly rollover accidents involving Ford Explorers. The move would become a defining crisis communications case study, reshaping how corporations handle product safety issues and public trust.

The San Antonio Water System (SAWS) has signaled it will likely propose its first residential water rate increase since 2020. The additional revenue—more than $600 million—would fund wastewater plant upgrades to meet environmental regulations and replace aging pipes that leak billions of gallons each year.

On July 14, 2025, a six-year-old boy named Leo left the San Antonio Aquarium with more than just memories. After interacting with a giant Pacific octopus named Cthulhu, he went home with visible bruises and a frightening story. What could have been a small, manageable incident turned into a much bigger problem—not because of what happened in the tank, but because of how the aquarium chose to talk about it afterward.

In the high-stakes world of public relations, a viral scandal can feel like a death sentence. But every crisis carries within it a choice: shrink from the spotlight or own the moment. This past week, the data tech company Astronomer showed the world what happens when a brand chooses the latter—with a wink and a punchline.