What Is Public Relations?
Public Relations (PR) is the strategic process of managing how an individual, organization, or brand is perceived by the public. It encompasses storytelling, reputation building, and trust development through earned, owned, and shared media. PR is not advertising — it is about credibility, influence, and relationships.
Effective PR secures media coverage, cultivates strong stakeholder relationships, and ensures that your message resonates with the right audience at the right time. It spans media relations, event publicity, community engagement, thought leadership, and more.
What Is Corporate Communications?
Corporate communications is the backbone of an organization’s internal and external messaging. It ensures that all communications — from CEO memos and investor briefings to press releases and employee newsletters — are aligned, consistent, and strategically crafted.
It includes:
Internal communications (employee engagement, culture building)
External communications (media, investors, regulators, partners)
Executive communications (speechwriting, leadership positioning)
Brand and reputation messaging (across all platforms)
A strong corporate communications strategy builds cohesion, trust, and long-term value for stakeholders and employees alike.
What Is Crisis Communications?
Crisis communications is the discipline of protecting reputation and managing public perception when the stakes are highest. Whether it’s a lawsuit, data breach, scandal, leadership change, or natural disaster, a well-executed crisis plan minimizes damage, restores trust, and protects long-term viability.
Effective crisis communications:
Prepares messaging before a crisis hits
Coordinates responses across stakeholders and media
Offers transparency without compromising legal or operational strategy
Preserves brand equity and leadership credibility
At Holler Strategies, we help clients navigate tough moments with poise, precision, and clarity.
How Holler Strategies Can Help
Whether you lead a small nonprofit, a government agency, or a Fortune 500 company, Holler Strategies empowers you to connect with your audience, influence public perception, and accomplish your goals through smarter public relations.
We tailor every campaign to fit your size, budget, and strategic ambitions — combining media expertise, creative content, and political savvy to get results. From building your reputation to protecting it, we bring calm to chaos and momentum to mission.