Crisis Communications Case Studies, Corporate Reputation & Brand Trust, Lessons from History Jonathon Holler Crisis Communications Case Studies, Corporate Reputation & Brand Trust, Lessons from History Jonathon Holler

When the Rubber Came Off: Firestone–Ford Recall Lessons 25 Years Later

On August 9, 2000, Bridgestone/Firestone announced a 6.5 million–tire recall tied to deadly rollover accidents involving Ford Explorers. The move would become a defining crisis communications case study, reshaping how corporations handle product safety issues and public trust.

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